01
Confirm active plan and remaining quota
Never draft copy before confirming quota and campaign slot in your calendar.
How-to - Plans + Promotion
Run growth campaigns with strategy, not guesswork.
This guide is the operational playbook for clubs and event teams: build the right plan setup, control quotas, and combine Premium, Boost, and Promo for measurable conversion.
Budget logic: quota before action
Growth stack: premium + boost + loyalty
Sales channel: partner@nuvexonix.com
Step 1 - Foundation
Set your plan architecture before launching campaigns.
| Plan | Purpose | Quota examples | Owner |
|---|---|---|---|
| Club Plan | Venue growth and retention | Promo sends, club boost units, premium visibility features | Owner / venue operator |
| Event Plan | Event-level reach peaks | Event boost units (day- and radius-based) | Event manager / organizer |
| Reset timing | Monthly re-evaluation | Available quotas refresh based on plan state and cycle | Account admin |
Rule: define ownership first. If nobody owns quota discipline, budget is lost in random short-term sends.
Product logic (important):
- Club events use club boost quota from an active club plan only.
- Event manager events use event boost quota (event packs 5/20/50) in the event manager account.
- Promoted events appear in the user app with a "SPONSORED" badge, stronger visual treatment, and regular feed mixing.
Step 2 - Promo cadence
Send less, convert more.
02
Respect cooldown windows
Cooldown exists to protect response quality. Frequency spikes reduce trust and CTR.
03
Write one action-first message
One headline, one promise, one deeplink. Remove secondary noise and keep decision friction low.
04
Review result and adjust next slot
Track response signal and reserve quota for the next highest-demand window.
Cadence discipline beats message volume.
Step 3 - Calendar strategy
Allocate boost and featured by demand phase.
| Phase | Window | Recommended action | Goal |
|---|---|---|---|
| Warm-up | 5-7 days before event | Premium visibility baseline + one awareness promo | Build initial intent |
| Decision phase | 48-24 hours before | Boost activation + focused CTA promo | Convert shortlist users |
| Final push | Event day | Featured day and short reminder push | Capture late deciders |
| Retention | Post-event and next week | Loyalty and mystery box offer | Turn first visit into repeat visit |
Premium positioning
Why high-performing clubs use Premium as default.
- Premium creates persistent brand recall in discovery surfaces.
- Boost then acts as a multiplier on top of that base, not a standalone patch.
- Follower growth quality improves when visibility is consistent, not volatile.
- Loyalty and mystery box complete the loop by increasing repeat attendance.
Escalation rules
Use the right channel.
- Technical blockers and bugs: support@nuvexonix.com
- Club onboarding, premium planning, and partnerships: partner@nuvexonix.com
- Include role, club/event identifiers, and timestamp to reduce back-and-forth.