How-to - Retention Features

Use loyalty and mystery box to drive real repeat behavior.

This guide covers complete execution for Clubster loyalty features: setup, staff routines, reward logic, and live-night handling. The objective is not random activity but measurable repeat visits.

Premium + loyalty stack Help Center All how-tos

Loyalty: one check-in per user/day

Mystery Box: configurable active window

Goal: repeat visits instead of one-off traffic

Step 0 - Prerequisites

Define ownership before feature activation.

Plan state

An active club plan is required. Without it, loyalty and mystery box cannot run in production.

Team roles

Assign one setup owner, one shift-briefing owner, and one escalation owner for reward decisions.

Reward rules

Define allowed rewards, valid conditions, and rejection criteria before launch night.

Guest messaging

Users need exact clarity on where to scan, how to collect points, and how redemption works.

Step 1 - Loyalty setup

Build points into a stable venue routine.

Set a strategic point target

Too low kills value. Too high kills motivation. Calibrate against real repeat frequency.

Place check-in QR where traffic naturally passes

Best baseline: entry + bar. Guests should instantly see where scan happens.

Train redemption execution

Guest creates token, staff scans token, reward is logged. No reward without visible scan.

Run weekly control loop

Review activity, redemptions, and staff friction weekly to keep the flow stable.

Great loyalty outcomes come from team execution, not passive setup.

Loyalty rules

System constraints every team member must know.

Rule	Operational impact	Typical mistake
One check-in per day	Prevents repeated collection in one night	Staff promises exceptions that are technically impossible
Proximity enforcement	Only true on-site visits collect points	QR placed outside effective venue proximity zone
Token-based redeem	Keeps redemptions auditable	Reward granted without token scan

Step 2 - Mystery box setup

Create excitement while keeping control.

Define active window (for example 11pm to 2am), not permanent 24/7 operation.
Set win probability with real margin constraints.
Label reward types clearly so shift teams avoid interpretation conflict.
Place scan point where real guest traffic lives, not outside transit paths.
Run a short post-event review: issued rewards, redeemed rewards, friction points.

Reward strategy

Keep it attractive and profitable.

Reward tier	Example	Goal
Low-cost	Fast-lane or small drink add-on	High perceived activity with controlled cost profile
Mid-tier	Ticket/bundle discount	Stable conversion with repeat-visit incentive
High-value rare	VIP upgrade or exclusive slot	Strong viral effect with low frequency use

Operational rule: loyalty and mystery box perform best as part of the full growth stack: premium baseline visibility, boost peaks, and push reactivation.