What it is
Direct messages to your followers.
- Followers opt in by following your venue.
- Pushes open the event or venue directly in the app.
- Use concise copy and clear CTAs.
Push / FCM
Reach followers directly.
Push notifications are sent to users who follow your venue. Use them for clear, relevant updates.
Best practices
Keep it relevant.
- Send only when there is a real update.
- Use short text, no spam.
- Link to a live event or key venue info.
Timing
When to send.
- 24–48 hours before the event.
- Short reminder 2–3 hours before start.
- Avoid overlapping with other major announcements.
Copy blueprint
How teams write push messages that convert.
- Hook: what is special tonight?
- Clarity: one concise value point (time, lineup, offer).
- CTA: one direct action like view event or secure ticket.
- Deep link: always route directly to the event or key profile section.
Segment use cases
How clubs, bars, and event managers use push.
| Segment | Goal | Push trigger |
|---|---|---|
| Clubs | Peak occupancy | Headliner announcements and final reminders |
| Bars | Recurring attendance | Theme nights and limited offers |
| Event managers | Series growth | Lineup reveal, ticket phase, final call |
FAQ
Common push questions.
- How often should I send? Less often, but always relevant and conversion-ready.
- How long should copy be? Short and direct with one clear CTA.
- What should it be combined with? Strong event setup plus Boost for peak leverage.